The history called Kashmir, Kashmir Apiaries Exports, the biography of Kashmir Apiaries, a sweet revolution taken up by S. Jagjit Singh Kapoor.
Started as a very small unit with just Rs. 1,000 and barely a land worth millions, in the years to come. An era was being taken into consideration, a future was planned, a vision and mission was established, now the path was easy as well as tough.
Processing honey was never a difficult task, finding a buyer was ofcourse. It was as dificult as to find the market for the first production of honey of 50 kg. Kashmir Apiaries, struggled and then established, and now being among the world's top five honey producers. |
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Now, his honey sells under four brand names and 140 odd private labels in 42 countries across the globe. Gathered honey from Kashmir to Kanyakumari, a backbone comprises of a nationwide network involving thousands of small honey producers.
Kapoor ramped up exports by importing technology to improve the quality. Eyeing to export to 100 countries by the year 2010 and marketing high-value byproducts like royal jelly and bee venom.
An eye set to excel in exuberance. |
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